I want to share a quick story that shows why accurate Conversion Tracking is everything when running ads.

A client came to me frustrated. Their Facebook Ads were running, but the numbers didn’t make sense. After reviewing their setup,

I discovered:

• Their tracking was broken — about 30% of sales weren’t being recorded.
• Their campaigns were optimized using inaccurate data, so decisions were based on wrong numbers.

Here’s what I did:

• Fixed GA4 and implemented Server-side tracking
• Setup Facebook Pixel with API
• Restructured campaigns based on real, reliable data

Within just 1 month, the results were clear: better tracking, smarter optimization, and a 40% increase in ROI.

If your ad data isn’t accurate, no amount of budget or creative will give you real growth.

So, Good data = better decisions = higher ROI.