Ever feel like your Google Ads results aren’t telling the full story? That might be because your conversions aren’t being tracked properly.

Here’s where Enhanced Conversions come in.

What are Enhanced Conversions?
When someone buys from your site or fills out a form, they usually share info like their email or phone number.

Enhanced Conversions simply use that data (in a secure way) to help Google better track which ads actually led to real actions.

Why does this help?
You get more accurate tracking
Google’s smart bidding has better data to optimize your ads
Your reported conversions become closer to reality
You can recover lost data from users who opted out of cookies

I helped a client turn this on—within 2 weeks, their campaign started performing better. More conversions showed up in the reports, and ROAS jumped by over 20%.

If you’re running Google Ads and not using Enhanced Conversions yet, you’re leaving performance on the table.