Spending money on Google Ads but not getting sales? You’re not the only one. So many businesses are throwing money at ads — and getting nothing in return.
But guess what? The problem usually isn’t your ad. It’s something most people forget: conversion tracking.
What’s Conversion Tracking?
Conversion tracking shows what happens after someone clicks your ad.
Did they:
- Fill out a form?
- Buy something?
- Call you?
If you’re not tracking that, it’s like turning on a money hose and not knowing where it goes. You’ll see clicks, but not results — and that’s a big problem.
Why Conversion Tracking So Important
If you can’t track what’s working, you can’t improve it. That means:
- You waste money on ads that don’t bring sales
- You can’t tell which keywords or audiences are working
- You have no idea what your return on investment (ROI) really is
It’s like putting money in a vending machine — and nothing comes out.
How to Fix It
Here’s how to get your tracking working the right way:
- Set up Google Ads conversion tracking — it’s free and powerful.
- Connect Google Ads to Google Analytics — more data = better decisions.
- Use Google Tag Manager — it helps organize and control all your tracking in one place.
- Test your setup — regularly check if everything is tracking correctly.
Google Ads can work really well — but only if you know what’s working. Set up your conversion tracking, and start turning clicks into real results.