7 Things You Must Check Before Launching a Campaign

Running ads without a proper checklist is like building a house without a foundation — it might look fine at first, but it won’t last long.

I’ve worked with businesses that spend thousands on Google Ads or Facebook Ads, only to realize later that something basic was missing. The result? Wasted budget and disappointing results.

To help you avoid those mistakes, here are 7 things to check before hitting the launch button on your next campaign:

1️⃣ Correct Conversion Tracking

If you’re not tracking sales, leads, or meaningful actions, you’re flying blind. Only Page views don’t pay the bills — conversions do. Make sure GA4, Meta Pixel, and server-side tracking are properly set up.

2️⃣ Clear Campaign Goal

Are you running ads for awareness, leads, or sales? A campaign without a clear goal is like a ship without a destination. Define success before you start.

3️⃣ Right Audience Targeting

Even the best ad won’t work if it’s shown to the wrong people. Use precise targeting and exclude irrelevant audiences to avoid wasted spend.

4️⃣ Compelling Ad Copy

Your words matter. Great copy speaks to your audience’s pain points and offers a clear solution. Weak copy = ignored ads.

5️⃣ Strong Creative (Image/Video)

In today’s fast-scroll world, visuals do the heavy lifting. Make sure your images and videos grab attention and match your brand voice.

6️⃣ Landing Page Optimized

Sending traffic to a slow, confusing, or irrelevant landing page is the fastest way to burn budget. Optimize for speed, clarity, and conversions.

7️⃣ Budget Aligned With Goals

A $50 budget won’t win you enterprise clients. Align your budget with your campaign goals and expected ROI, otherwise you’ll set yourself up for frustration.

So, miss one of these steps, and you’ll almost certainly waste money. Get them all right, and you set yourself up for profitable campaigns from day one.